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Nedbank personal loans direct mail pack with debt consolidation
Traditional  –  Direct

Date: 2016

Client: Nedbank

Project: Pottery Pack

ROI: 418%

This direct mail pack to Nedbank clientele focused on debt consolidation, which was positioned as giving them the financial freedom to continue to pursue their passions. The money-saving convenience of debt consolidation - in this instance - was communicated as money back in your pocket to rediscover what 'sparks your fire' away from work and the humdrum of everyday life.

Visually, we highlighted a particular passion - pottery - and created a story-like visual and copy flow to land our messaging.

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