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Nedbank Greenbacks Rewards credit card direct mail pack
Traditional  –  Direct

Date: 2018

Client: Nedbank

Project: Greenbacks Rewards

This direct mail pack pushing uptake of the Nedbank Credit Card, was revamped to have a more lifestyle feel and encapsulate the idea of living life's best moments thanks to, and enabled by, this card.

Another factor considered was communicating the value offered by Nedbank's rewards programme Greenbacks - customers earn Greenbacks as they swipe which can be withdrawn as cash or used in an online store to name a few.

Each pack was targeted at either a youth market or a mature middle market with copy and visuals aligned to resonate.

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