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Nedbank personal loans direct mail pack
Traditional  –  Direct


Date: 2018

Client: Nedbank

Project: Personal Loans Path Pack

Tasked with refreshing Nedbank's current personal loan direct mailers we decided to bring their new, edgy brand identity to life both in image selection and copy tonality.

Focusing on the rising middle class, this mailer turned the idea of the traditional suit and tie on its head using 'skateboarding businessmen' to drive the key message of 'choose your own path'. That choice, and the ability to change your path or veer in a different direction - and the confidence needed to do so - is all made possible with the help of a Nedbank personal loan.

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