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GEMS annual integrated report 2017
Corporate reports


Date: 2017

Client: Government Employees Medical Scheme (GEMS)

Project: Annual Integrated Report

As part of an organisation-wide focus on renewed ethics and the creation of robust business foundations, GEMS was looking for an annual report design that mirrored this new thinking.

The concept of DNA, as the building blocks of human life with an obvious medical affiliation, became a frontrunner to communicate this. This unique GEMS DNA (designed using delicate grey, swooping lines and pops of the GEMS corporate colours) spoke to a) a commitment to creating a solid foundation for members as well as stakeholders on which the Scheme could grow and b) the ever-evolving nature of this organisation and industry - all for the better.

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