Every year Momentum Health embarks on a brokers roadshow around the country, informing them of policy changes, updates and innovations in the medical aid and healthcare space. In 2017, this roadshow centred on 'effects' - how taking one action today can have wider-reaching consequences tomorrow and even in years to come.
To support this theme, we designed a 'butterfly effect' graphic - the butterfly effect in short describes small events serving as a catalyst for other conditions. Fluid, vibrant watercolour was used as a supporting visual. Our logo design also demonstrated the idea of effects, in that the conference name - THE HEALTH EFFECT - included gradually thickening vertical lines creating the wording EFFECT.
The design came to life in emailed invites, pull-up banners, directional signage and roadshow take-away bags.