This campaign - called The Great Leads Adventure - turned a potentially mundane internal broker referral campaign into a much more exciting prospect for Aon staff. By teaming the campaign name with an adorable Beagle hunting dog called Lu, we were able to inject some fun into driving leads generation and Aon policy sales.
Lu was taken on a range of adventures as he hunted down leads across the globe. A number of elements were created to maintain top of mind awareness and consistently encourage staff to participate. These included desk drops - with novelty perishable handouts such as nachos for Mexico etc. playing on the 'around the world with Lu' creative - plus quarterly video communication, snapper frame posters and welcome gate vinyl stickers to name a few.