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Webber Wentzel graduate recruitment campaign
Integrated marketing communications

Date: 2015

Client: Webber Wentzel

Project: Graduate Programme

Awards: Leader Assegai Award

As a leading South African law firm with international affiliations, this campaign for Webber Wentzel sought to drive enrolment in their graduate programme by reimagining the approach to graduate recruitment from one of solely career focused to one where opportunity and individual growth were emphasised. This campaign changed the face of engagement from one of just 'information' - university career days and kiosks - to 'aspiration'.

We created a hugely popular positioning of 'Open up a world of possibility' and developed a series of posters, pull-up banners and an activation stand for university Open Days that broke the conventional and often academic approach to recruitment by utilising aspirational and, to some degree, poetic copy addressing individual achievement, career possibilities and the supportive environment provided by Webber Wentzel as a stepping stone.

From a visual stand point we used geometric shapes and solid colours to create an iconographic representation of key objectives of the campaign.

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