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Nedbank Home Loans readvance integrated campaign
Integrated marketing communications


Date: 2016

Client: Nedbank

Project: Readvance

How to finance your next home is a question for most of us, a question that Nedbank Home Loans was more than happy to answer in this integrated campaign.

Whether we're talking a bigger home or a new location, Nedbank was able to help - easily and fast. This pack also highlighted a key Home Loans feature - their Instant Bond Indicator which gives applicants a sense of what they can qualify for and their monthly repayments in minutes.

Creative played on the idea of needing more room - hence the need to finance your next home - through visuals showcasing a bed too full. Also highlighted was the then current Nedbank 'win your share of R5 million' competition.

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