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Nedbank Money app launch emails

Date: 2017

Client: Nedbank

Project: Money app

In 2017 Nedbank launched their new Money app which revolutionised the speed and ease of banking for customers. Our objective was to drive app downloads through tailored emails and MMSs.

Our look and feel encapsulated the new, edgy tonality of the bank and their more inclusive approach to the market. The ease of download and features were a key copy focus.

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