Lesoba was responsible for the development of all aspects of the revolutionary LifeReturns insurance product. This included naming, logo design, product positioning and a full through-the-line campaign. We were also tasked with digital training PowerPoint presentations and videos across ten modules which fully unpacked every aspect of the product, pricing, features, advantages and benefits. Our approach revolutionised the Life insurance divisions approach to the intermediary product training. This is just one example from the vast array of collateral that we developed.
