MetroFibre, a through-the-line integrated marketing account, required a positioning that would be applicable across all markets, both consumer and business. It needed to evoke possibility and drive sales of a number of MetroFibre packages, across a number of different marketing including SMEs, corporates, families and grandparents. The overall positioning we originated was: Do more with Fibre. Additional iterations were created for various audiences including children: Do more Fun, Do more Games, Do more education etc. Over five years, we were responsible for all marketing, both internal and external.
