Lesoba was tasked with originating a positioning for the Avis loyalty programme, Avis Preferred, as part of reinvigorating this initiative and driving membership. A full loyalty strategy was developed with one component being in-store elements to promote the programme’s benefits. The overarching positioning we created and used across the elements was ‘Rewarding Journeys’. In-branch collateral ranged from stanchion posters to roller banners, floor decals, standees and in-branch TV screen advertising.
