Aon is the proud annual sponsor of FA News’ The Insurance Apprentice (TIA). The publication’s philosophy of supporting new and diverse talent coming into the insurance sector is a commitment mirrored by Aon SA. Lesoba strategised, positioned, and developed a wide range of supporting marketing collateral aimed at the insurance sector. In addition, we identified existing youth markets who may be interested in participating. Aon’s internal team were encouraged to become involved and collaborate with partners and associations who may know of candidates for the TIA initiative.