Drive for Change

Project description

As a leading media market space for buyers and sellers of vehicles, AutroTrader was looking for a unique way to brand company cars for their Gauteng sales team, and what better way to do this than through a brand and public statement. We invited a host of South African artists to design unique car-branding stencils for these cars, and then got the public involved across designated malls by giving them the opportunity to colour them in. A donation of R50 to participate in the largest public-driven activation in South Africa went to NGO Qhubeka to buy 100 bicycles to help transport children from disadvantaged communities to and from school.

Project details

Client: Auto Trader
Date: 2015