Centurion client acquisition campaign

Project description

This campaign was targeted at possible future Centurion members. Centurion is American Express’s highest card offering and as such has a very specific tone of voice and brand look and feel. There were three parts to the onboarding process, and each stage needed to be subtly differentiated while still reiterating the main benefits. Each element built on the one before to create a progressive message, enticing the recipient into taking up a very limited offering.

Project details

Client: American Express®
Date: 2020