Earn your stripes

Project description

As a long-running internal leads referral campaign for Aon Investec staff, we used the iconi Investec zebra and its qualitits to design  serialised email communication driviing staff to generate leads – the zebras swiftness and agility was a metaphor for swifting closing a leads and being able to a changing insurance broking enviornment. We also design office colalteral to keep the campaign top of mind.

Project details

Client: Aon
Date: 2018/9