Graduate programme

Project description

As a leading South African law firm, this campaign for Webber Wentzel sought to drive enrolment in their graduate programme by reimagining the approach to graduate recruitment from one of solely career focused to one where opportunity and individual growth meet. The campaign changed the face of engagement from just 'information' – university career days and kiosks – to 'aspiration' using the positioning: 'Open up a world of possibility'.

Project details

Client: Webber Wentzel
Date: 2015