Nose for Leads

Project description

As a long-running internal leads referral campaign for Aon staff, we created a loveable beagle mascot called Lu to use across mutliple communication platforms, phosotopping him into situations where he sniffed out adventure and came out victorious thanks to putting it all on the line. It was this spirit the campaign sought to ignite in staff.

Project details

Client: Aon
Date: 2018/9